Alissa Rome Silver

Discipline
Advertising

Theme Winner
War + Crisis

Year of study
4

University
FIT Advertising & Digital Design, NYC

Alissa Rome's Website

Problem –
Despite Adobe’s success, it is seen mainly as a tool for creative professionals and students.

Opportunity –
Veterans who don’t feel comfortable utilizing, or don’t qualify for regular therapy offered through organizations like
the VHA, can now utilize art therapy through Adobe Creative Cloud from the comfort of their own home.

Core Idea –
Therefore, Adobe created a program to help you heal by utilizing a creative outlet, and wants to further support
veterans by giving them a discounted membership for life.