Alice Werrell + Hannah Freeman Highly Commended

Discipline Winner
Advertising

Theme
Health, Wellbeing + Disability

University
University Of Gloucestershire

Alice Werrell's Website

Melanoma on dark skin is hard to see. This campaign combats racial and systemic barriers in medicine via OOH prints. UV light affected guerilla ads reveal a ‘melanoma’ looking QR code which leads to an AI chatbot and ‘skin scanner’, This educates users on symptoms, driving them to a quicker diagnosis. The AI alerts you to imperfections on the skin which could be cancer. Interactive socials prompt you to zoom in to see the hidden signs encouraging you to investigate your own skin. Our campaign raises awareness of the urgency of melanoma to drive diagnosis. Skin cancer won’t wait so look harder.