Alexander Cox + Jacob Watson Bronze

Service Design

Falmouth University

The metropolitan police have unjustly linked Drill Rap to the increase in knife crimes, in recent years.

But Drill Rap isn’t the cause, it’s a symptom of living in abject poverty in some of Londons worst neighborhoods,

providing the only means of escape for affected black youths, mentally and potentially even financially.

In order to shift the discourse about Drill Rap from violence and hatred to a more personal and therapeutic genre, Hoodrich creates Origin Stories.

This first YouTube-based label, which promotes unpacking past experiences of grief and loss, lyrically.