Adam Welton Gold

Service Design

Year of study
3rd Year

University of Hertfordshire


Captions is a brand which aims to make memories for dementia patients last for as long as possible through a life story book.

Memories are a major aspect of someone’s life and with a condition such as dementia it is like losing part of yourself.

The brand allows users to create unique and personalised memory books with the use of an online template website. The users will recieve a physical book as well as an online timeline version.

As well as helping those with dementia, captions also aims at creating awareness of the condition with the use of a Memory Library.