Rethinking problem framing for social impact Events

Purpose driven impact needs inspiration!

At Creative Conscience, we are positioned to help make this happen through creative thinking and purposeful impact that can positively change our world. In association with British Council and One Young World, we ran a problem framing workshop based on two of the United Nations 17 sustainable development goals, mental health and human rights. The purpose of this workshop was to showcase how design thinking can enable people to develop a new perspective around global challenges, by thinking about human problems and social needs at the same time.

One Young World Daniel Tuitt

The workshop was made up of three key stages:

  • Understanding and development context – What problems are worth addressing, why and how can these problems be explored at a deeper level
  • Ideation and iterate – Who would be most impacted by these problems and how may it influence them over a period of time
  • Synthesize & finalize – Gathering all the insights captured so far on the problem and how to validate whether there is any existing solution out there by building on the idea as a team

During the session each group (made up of public and private sector delegates) applied their passion and diverse experiences to think deeply about mental health and human rights. The team involved our very own associate & facilitator Daniel Tuitt, our Global Youth Ambassador Rosa Kim and our previous finalist from the Creative Conscience Awards Matt Clark, who shared their winning campaigns and supported the facilitation of the workshop.

A real difference in the world

“We can talk about making a difference, make a difference or both”
– Debbie Millman, American writer and designer

It is important to consider the amount of people that fail to spend enough time balancing talking and working on the problem they are trying to solve. This often results in creating design solutions that have inferior value as the problem itself can have many layers.

There can be a dramatic misconception around the feasibility and delivery of a design solution, as some organisations do not know how to articulate the problem they are trying to solve. This can lead to wasting both time and resources and creating a messy outcome. In turn, people within the organisation can lose traction, hope and buy-in – especially in the public sector as it may take a considerable amount of time to get support to try again.

This was the perfect opportunity to run the workshop that showed them some valuable techniques and put them in the right mindset so they can re-imagine how to solve social impact challenges in the future.

No experience needed

There were a number of creative ideas that were developed by traditional business people during the workshop. There is a fallacy that problem solving should only be left to creative types, such as designers, marketers and other right-brained individuals. However, it takes a community with cognitive diversity to really understand and solve a design problem whether they consider themselves creative or not.

We had an opportunity to look at the sweet spot of these complex social challenges.

When the problem was explored and defined in the right way, we were able to go through a problem discovery exercise which helped us focus on creating impact and value.

This human centred approach helped the participants reframe how they see, think and act when trying to addressing complex social problems. By taking a step back to truly understand the challenge they are trying to solve and explore the problem in a more systematic way. This does not just create a clearer picture of the problem areas but also builds greater compassion for the individual or group of people that are most impacted.