With a career spanning over 25 years included working for some of broadcasts most respected brands such as MTV Europe and Nickelodeon, Paul was one of the originators of Sneakers: Size Isn’t Everything.
He co-created the multi-disciplinary studio Milk, which wrote the seminal 90’s book and documentary on sneakers.
For the last 14 years Paul has run 14:59 an innovative 360o studio creating disruptive communications in the areas of Broadcast, Moving Image, Advertising, Fashion, Culture and Art.
Producing work for a range of clients, including Channel 4, Viacom, Sony Music, The Natural History Museum, Disney, Southbank Centre, Discovery/Dmax Germany, Food Network, NBC Universal, The Africa Channel, Accenture, AMC Networks, CBS, London School of Economics, Adidas, Channel 5, TK Max, Russell Athletic, The Watchman Agency, D&AD, Spring, Christian Aid, My Hotels, Nike.
Ayre’s Art Direction and Direction has been featured in numerous publications, recognized, and awarded internationally: Tokyo Animation Festival, BDA, World & European Promax, New York Art Directors, D&AD and BAFTA.
He is also an Associate and Visiting Lecturer at UAL (University of Arts London), and has lectured at the London College of Communication, Central St Martins, London College of Fashion and is a member of Ravensbourne University London – Design Faculty Advisory Group.