Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service. One of his most important campaigns helped to encourage donations for Neuroblastoma sufferer Isabella and it went viral with 30 million views across social media and reached the national press and TV news. Nick also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1.
As well as this, Nick has 60,000+ followers on social media, including the community user-generated content platform One Minute Briefs which encourages instinctive creativity. Nick hosts annual events, educational workshops with D&AD & the V&A and delivers talks at agencies, universities and the likes of BBC, Lloyds Bank and SKY. He recently released his third OMB book and has had books published for Agency Quotes, which is a popular social feed where the creative industry around the world shares all the #ThingsYouHearInAgencies.
In previous roles, Nick worked on campaigns for brands such as Sofology, Missguided, Very, Betfred, NHS, Formula-E, Manchester United, Hartley’s, Aldi, CrossCountry Trains, Russell Hobbs, Jacamo, American Airlines, Go Outdoors, N-Power, Vimto, Evans Halshaw & webuyanycar.com.
Nick has won a variety of awards for his work including Grand Prix at the Roses, Creative Circle, Campaign Big, Great British Entrepreneur Awards and his campaigns have been featured in publications such as Buzzfeed, New York Times, Adweek and The Drum. Nick has also received a special invite to Downing Street, won Theo Paphitis’ business award and was named as one of the people of the year in The Drum’s New Years Honours List, as well as being announced as an ambassador of the High Sheriff of Manchester.
Nick is also on the board of the MPA whilst being an ambassador for NABS and Greater Manchester.