Matthew Tidnam Product & Structural Design

Matthew is Associate Director of Product Design at Seymourpowell, London’s leading Design & Innovation Consultancy. Matthew has worked for the company for over a decade, joining in the Autumn of 1997. After studying at Ravensbourne for his design BA before he spent five years in Hong Kong as a product designer for Design Innovation.

In his twelve years at Seymourpowell to date, he has worked on many major domestic appliance projects, such as the company’s award winning digital shower systems for British client Aqualisa (recipient of a Queen’s Award for Innovation) and steam generators for another long-term client Calor / Tefal. In the commercial sphere he has worked on POS systems and a range of dispensing machines for Coffee Nation, as well as on numerous projects for Unilever.