Over 20 years I’ve been a DJ, musician, entrepreneur, brand consultant, copywriter and creative activist.
I’ve developed award winning creative sustainability campaigns for global brand Nokia, had a record in the charts, built one of the UK’s first web radio stations, led the creative development of a global movement to get kids back into nature, co-produced an award winning feature length documentary film, Project Wild Thing, created an app to get kids outside which went on to be licensed by Persil and co-founded creative generosity network Good for Nothing, backed by NESTA, now present in 30 cities in 9 countries. I have an MSc in sustainability and responsibility, am a founding partner in the Bio Leadership Project.
As a co-founder of Swarm, a B Corporation, our mission is to use open design processes to co-create fixer brands, participation products and support courageous leaders to accelerate business unusual in pursuit of a more beautiful world. We curently work with diverse partners including Girl Effect, Boots, National Trust and Jamie Oliver Food Foundation.