An interview with creative director, Andrew Pate who has been a supporter of Creative Conscience from the very start and acted as a mentor for previous winners.
What moved you to get involved with Creative Conscience?
When Chrissy mentioned starting Creative Conscience, the idea of an engaging creative movement for social purpose, it made perfect sense to me. The creative industries have always been at the forefront of driving innovation, so it’s great to see how the students & graduates respond to the issues that excite them.
What have you got out of being a Creative Conscience mentor?
This year it’s been particularly gratifying for me to see one of last years students that I mentored, enter into an internship that initially, they were unsure about (but one that I could see a lot of potential in), to come out at the end of it with a full-time position in a company that recognises their talent and where they have the opportunity to flourish.
What are your most meaningful projects & why?
Developing the ‘Time to Change’ campaign brand ten years ago, is a piece of work that I’m very proud to have been part of. The landscape then was such, that mental health was still a relatively taboo subject, so the challenge ‘Time to Change’ faced, was to shift the culture of stigma surrounding mental health discrimination. Their success, I believe has in no small part helped the issue gather in pace over recent years.
What design project has created the greatest positive impact during your career?
Not necessarily the greatest impact, but a project that I’m proud to have been involved with and I believe is making difference was the development of a new service brand, ’StreetLink’ for the charity Homeless Link. The online service enables anyone to find the right support for someone they believe to be vulnerable and/or sleeping rough.
What is the best piece of advice you have ever been given and who gave it?
I have never been very good at remembering advice, but something that has always stuck in my mind and has certainly come true over the years for me, is the importance of remaining on good terms with the people you work with. The creative industries are a relatively small world and you’ll find that you come across the same people again and again, wherever you work.