We spoke to Ben Akers, award winning Ad man, founder of MADE WITH + that creates films, ideas, things that have purpose and are good for the world. His experience spans 18 years in the industry and has managed to work on (almost) every type of client, creating everything from lamppost stickers to award winning documentaries (and all that’s in between).
What moved you we get involved with Creative Conscience?
CC Awards stands for everything I believe in, great creative ideas that make an impact. If we can inspire the next generation of creative to take over the mantel, then we are creating a true legacy.
What is your greatest professional and personal accomplishment?
My children hands down, they are the greatest achievement in my life.
When it comes to work, I’m proud to have been involved in so many fantastic campaigns and ideas. There are ones that have been recognised by my peers winning awards like “4320LA” and “Vanilla Ice says: Sorry” – but my proudest is probably “The Hot Potato” – where we tried to educate Australia about Asylum Seekers.
What are you passionate about and what inspires you?
I’m passionate about Great ideas that do Good. Creativity is one of the most powerful tools we have to create the world we want to live in – so I’m passionate and inspired by people, companies, organisations that do that.
Who has been your biggest influence?
I’ve hand lots of big influences in my life and career. My Mum had a big influence on my life since I was born. Work wise, Steve Henry and John Hegarty they both taught me a work ethic and how to demand the best from every idea. David “Nobby” Nobay (in Sydney), was my creative Godfather, he taught me not to be afraid of an idea, and if I create an idea I’m scared of (or other people are) – then we have something. Ben Peacock the founder of Republic of Everyone (is my big brother), he is the one who opened my eyes to ideas for good, and I will always thank him for that.
What is the best piece of advice you have ever been given?
“Don’t piss anyone off on the way up, because you’ll meet them on the way down.” Words of wisdom from my first ever CD Mr. Mitch Levy, he also used to say to me before I went to on a shoot– “Ben don’t fuck it up.” Both great bits of advice, I have changed it slightly to “Be nice to everyone” – as this feels like a life mission – rather than a career plan.