How does BGP’s look demonstrate the organisation’s core values and ethos?
From a design perspective, Gabby always wants BGP to be genuine and straight to the point – no pastels, baby pinks or blue blood. She wants accuracy and straight-forwardness, but also heart and acceptance and humour. BGP is a force to be reckoned with; its look will always reflect this by being bold, punny and a little bit cheeky.
What did you want to achieve through the Bloody Funny 2019 identity?
When creating the assets for Bloody Funny, we wanted the design to be punchy and bright, with strong punk references and a nod to DIY protest culture. Some of the UK’s best and brightest comedic talent will be performing on the night, and we want to honour that through the design. These comedians are unashamedly celebrating, supporting and poking fun at something which is (unfortunately) still not openly talked about; it was important to us that Bloody Funny’s design should shout about it too.
Why is it important for charitable organisations like BGP to have a strong, recognisable design?
Good design helps to unify and solidify an identity. Gabby has built an organisation that’s not only changing the lives of hundreds of people every day, but one that’s sure of itself and unapologetically real – something we aim to reflect through its design. A strong, recognisable look will help to spread and consolidate Bloody Good Period’s already powerful, important message at first glance.
Why do you think designers should create for good?
We believe it’s really important for designers and creative agencies to get involved with design for good causes. At ASOOO we’re big fans of the First Things First manifesto, and we believe if every organisation considered it the world would be a better, fairer place. Creating for good is beneficial, fun, uplifting and it can start a positive domino effect. What better use of your skills is there?
Bloody Funny 2019 tickets are now live and available to buy via The Dots. Final line-up to be announced. The evening will be packed with comedic gold, special activities, themed food, drink and more!
Written by Becca Liversidge